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About Us

Individualized Image Consulting & Personal Shopping Services from Trusted Stylists

Our Mission

Getting dressed each day doesn’t have to be difficult, and you shouldn’t feel daunted by something you have to do every morning. We remove “I don’t know what to wear” from your vocabulary and help you feel like the clothes you put on represent the best version of you.

We’re also the first to acknowledge that when you’re considering hiring a stylist, it can be surprisingly intimidating. A one-time closet audit with us to create new looks from your current wardrobe may have you sorting through years of clothes, stories, and memories (and a few things in between). A styling session or our ongoing personal shopping services could turn into deeper discussions about the ways that you want to up your game or move your career forward.

For our team at Effortless Style, it’s all about building a relationship with clients where you feel comfortable and at ease working with us. Man, woman, at work, at play, budget-conscious, or ready to invest—it doesn’t matter who you are! We work with a variety of clients to create fresh looks that inspire confidence, reflect your sensibilities and style, and require minimal effort for you.

2022 Spring Into Fashion effortless style team spring trends styled spring looks what to wear this spring
Katie Rushton

Founder, Katie Rushton

Katie Rushton is the founder of the Nashville-based personal shopping company Effortless Style. Along with her team of stylists, she works with clients who range from corporate powerhouses to musicians, to working parents. No matter the client, her approach starts by building relationships so she can create a personalized, polished look that builds confidence and creates ease in their daily lives.

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Shop Our Looks

Click on any photo below to view the full product details for each outfit. You can also view details for all the outfits we post by clicking HERE.

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Customers love us

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I have worked with Katie on two separate occasions for helping me select clothing. She is efficient, highly knowledgeable and, most importantly, VERY easy to work with. She takes one of my most dreaded activities (shopping) and turns it into a pleasant and rewarding experience. I highly recommend you use her services!
Nashville, TN
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I received a closet edit as a birthday gift from my hubby. Best gift ever! Katey made the whole process easy! She was very honest, yet kind, and then I knew what Items I needed when we went shopping! I found all the items I needed for a corporate event, including bags and shoes. I recently packed for a trip with great ease because I had what I needed! Thanks to Katey and Effortless Style for making my life easier. I will be calling her to work on my fall/winter wardrobe.
Amanda Gregory
Hendersonville, TN
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Dana helped me with a much overdue closet edit. I’m not sure I realized how badly I needed this until we were finished. She helped me determine what items it made sense to keep vs. what could be parted with or perhaps updated, a process I’ve tried to tackle myself multiple times without much progress made. Her keen eye for styling things together I never would have thought of was invaluable.
Mindy Johnson
Nashville, TN
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Oh my, where to start. Katie is a true life saver when it comes to fashion. I have been several different sizes over the last 4 years while having babies and she helped tremedously. She worked with me on what I needed to make me feel great without having to buy an entire new wardrobe throughout each size. I have asked for Katie’s help when I worked in the professional world but the biggest help was her advice and guidance as a Mommy. It is so easy to get in a rut and stay in your “comfy” clothes while you are chasing kiddos but she knew how to combine fashion, comfy and practical for the perfect Mommy look. Katie has done a closet audit for me (which was way overdue), she has helped me while shopping at the mall and she has purchased things she knew I would love without me even being with her. I have also used her help recently with finding some new items for my husband as well. Katie is an amazing person to work with and her sense of style is stellar. You will not be disappointed in the least. I highly recommend Katie to anyone who wears clothes. 🙂
Heidi Schelton
Nashville TN
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Just loved working with Katie to edit down my closet. I’m a very organized person but have always struggled with figuring out what works for me style wise so having her help was invaluable in making decisions to let things go that I was hanging on to. She was so honest (but nice!) about things and was able to pull together looks from things I already owned plus recommend infill items. She’s also helped with a few special event selections that made me feel so much more confident about what I was wearing. Will definitely work with them again!
Liz Jenkins
Nashville TN
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After realizing I hadn’t really updated my wardrobe since before 3 kids, and feeling like I had no idea what was in style or how to dress my postpartum body, I knew I needed assistance. I heard about Effortless Style online and contacted the owner, Katie. She gave me a simple survey that asked about my style preferences and then purchased items for me to try on with her. The result was more than I ever could have hoped for. Not only do I now have cute, stylish pieces that I never thought I could wear, but she was able to help me coordinate items I already had to make outfits that I never would have been able to pull together alone. Having a professional put together outfits with me in person has made me so much more confident in my appearance and in my ability to coordinate outfits moving forward. Just a few hours with Katie drastically changed my appearance and confidence. I’m so thankful for Katie and Effortless Style!
Erin Hillenbrand
Nashville TN