Katie Rushton
Owner & Stylist
Katie’s enthusiasm and passion for her work make even the most fashion-averse feel like they know exactly what to put on in the morning.
With a warm smile and an easy approach, she meets each individual where they are in life, listening to their needs so that she can capture their personal style and help them feel great in their clothes.
A love of style started young for Katie. Other interests won out as she pursued a career in finance, but like most callings, her desire to work in fashion and styling eventually became too loud to ignore.
After graduating from fashion and merchandising school, Katie was hooked. Whether it was studying emerging trends or learning the ins and outs of fabrics and how sewing techniques support a great fit, Katie left school ready to help clients look and feel their best. Her first stop? The working women she could relate to all too well from her days in an office environment.
Since founding Effortless Style, she’s seen it all! Whether working with a musician wanting to create a standout look or those ready to move their career forward in big ways, Katie has built a team ready to serve a variety of clients and needs.
An active member in entrepreneurial and philanthropic groups throughout Nashville, Katie knows and lives the same kinds of life demands as her clients. When she’s not working, you can find her serving in community organizations, including FemFessionals Nashville, the Middle Tennessee Golden Retriever Rescue, and the Nashville Women’s Breakfast Club, plus spending time with her growing family.
How would you describe your personal style?
My personal style is a mix of two styles: bohemian and classic. Most days you will find me dressed in a pair of classic skinny or straight jeans. Jeans are a staple for me, but I love to pair them with fun tops and great jackets to dress them up a notch. Oh….and I love shoes! Shoes can make an outfit!
Who are your favorite designers?
I’m not a huge designer person, but I do love and appreciate the work of many designers. I love the work of Eileen Fisher and Stella McCarney and the mission behind both of their brands. I also love the work of designer, Karen Kane. She designs great knits each season, and I love that her line is all made here in the US. I love House of Harlow accessories, which is designed by Nicole Richie. I could probably go on and on!
What is the most rewarding part of your line of work?
Working with my clients! Nothing really compares to working one on one with a client and really feeling like you’ve helped them find a good fit or feel more comfortable in their clothes. I really and truly love building lasting relationships with my clients and making them feel like they can call me anytime they need something.
What’s the one item of clothing every woman should own?
Good denim! Being a denim girl, I’m an advocate for good denim. Even if you don’t wear denim often, I think it’s important to have one good pair of jeans. When I say good, I mean good quality and good fit! You may have to pay more for them up front, but good denim lasts longer and usually fits better as well!
Nashville Stylists
Katey Preston
When you spend over a decade of your career planning events—from intimate cocktail dinners, to board meetings, to 4,000-person conferences—you develop a discerning eye for how to pick the right outfit for the right occasion.
When you pair that with having shadowed your mother, a longtime stylist at Marshall Field’s in Chicago and top it off with a lifelong love of classic style—then you get Katey Preston.
Katey can distinguish the nuances of business attire vs. snappy casual vs. holiday cocktail, and yet somehow manage to keep your wardrobe full of core pieces that will withstand the test of time.
Katey is our go-to stylist for clients looking to feel good in their clothes, build a wardrobe of time-tested pieces, and create looks that will compliment their bodies. And for Katey, keeping it sustainable for clients is key. She has a not-so-secret love of hunting for deals (who can resist a great score!), and she enjoys shopping alongside her clients to teach them about what to go for when they are shopping for themselves.
Whether she’s transitioning a stay-at-home parent into a full-time career professional or getting a client ready to make a splash at a big event, Katey creates looks that are low-fuss and classic, with a signature edge that will make it your own.
How would you describe your personal style?
Classic. I love the elegant lines of Audrey Hepburn and Jackie Kennedy, but like to throw in a trendy piece here and there to keep up with the Joneses. And I’m a sucker for accessories. Bring on the chunky necklaces and the catch-all totes!
Who are your favorite designers?
I’m not so much of a label shopper – I buy what I like. I love Michael Kors’ accessories and I enjoy boutique shopping and off-kilter brands.
What is the most rewarding part of your line of work?
Seeing the women I help style exude confidence! It’s so rewarding when I receive text messages months after a personal shopping session from a client who has pieced together the perfect outfit on her own!
What’s the one item of clothing every woman should own?
The perfect white blouse neatly ironed and lightly starched, sleeves rolled up and collar slightly popped. Wear it with skinny jeans, with a pair of Lily Pulitzer shorts or with black leggings and accessorized differently every time. The white blouse is a must!
Emily Goodin
You can’t really build out a team of stylists in Nashville without a bit of fabulous. Knowing what’s on-trend, standout, and high-impact is what made us fall in love with Emily’s style and approach. With a knack for making the runway totally accessible, Emily brings a passion for creating personalized, signature looks.
Prior to joining our team, Emily was the owner of Boutique Couture, a fashion-forward bridal and formalwear boutique in Chattanooga. Winning countless accolades as the shop of choice for events, Emily honed her skills styling for everyone from musical artists, to brands, to magazines.
For clients wanting to create standout looks that get noticed, Emily’s your stylist. It doesn’t matter the person, the job, the body type, or the budget—she can help you find ways to get out of your comfort zone and step into a newfound style! Fashion shouldn’t be intimidating, and Emily’s high energy and excitement help clients explore and play in creative looks that build confidence and get noticed.
How would you describe your personal style?
I would describe my personal style as “classic with an edge.”
Who are your favorite designers?
Honestly, I’m not very focused on labels. I think style isn’t about what’s on the tag…it’s how you wear the clothes. BUT, if I had to pick off the top of my head, I always enjoy following Michael Kors and Rachel Zoe.
What is the most rewarding part of your line of work?
The most rewarding part of my line of work is making people realize their confidence! When someone feels good in their clothes, their overall demeanor changes! They stand taller, they smile more…and they have more fun!
What’s the one item of clothing every woman should own?
The one item that every girl needs is a “go to” dress. For me, it’s a little black dress!
Dallas Stylists
Heather Pujol-Cuffee
With the middle name Dior, it’s safe to say Heather was born fashionable. In fact, some of her most treasured memories growing up include trips around the world attending fashion shows with her mom.
But don’t let Heather’s love of high fashion intimidate you—she also has the ability to mix and match high-end pieces with hidden bargains. As Heather puts it, “I purchase styles, not labels!” Heather will have you rocking a Louis Vuitton bag with T.J.Maxx heels (and look fabulous doing it).
And who better than to expand the Effortless Style services into the Dallas market than A Nashville Girl Living in a Dallas World—the name of her Instagram and blog; Heather is a recent Dallasite chronicling her adventures in life and fashion.
Heather instantly connects because she is naturally curious. Whether it’s exploring new places for her blog or talking to clients and asking them about their lives, Heather discovers the details others might miss. Her ability to listen and take it all in translates into a powerful sense of style, both for herself and unlocking it in others.
But her styling prowess isn’t just limited to her own instincts! With an MBA from Belmont University and years of experience working in finance, consumer products, and tech, Heather is the perfect stylist to help you find looks from playful to professional.
Smart, fashionable, and a great listener?! Those working with Heather may have found a stylist and a new best friend.
How would you describe your personal style?
My style is a combination of Classic, Edgy, Bohemian, and Sporty. Honestly, I do not like putting my style inside a box because it is a compilation of many. To me, style is a form of self-expression and my way of speaking to the world before releasing a single word from my lips.
Who are your favorite designers?
Fashion is the essence of you, I purchase styles not labels. I have big name label items and I also have boutique items. It is important to know your style and shop accordingly.
What is the most rewarding part of your line of work?
Seeing and hearing the gratification is the best and most rewarding part. I absolutely love helping others.
What’s the one item of clothing every woman should own?
The first one is a little black dress. You never know when you might have to attend a special event. The second one is a pair of classic black pumps. you never know when you might finally get that interview you have been waiting for. The third one is a “go to” hat that goes with everything. You never know when you might just need that extra pop for an outfit or you may be having a bad hair day. all of these items are great “go to” items.