An experienced team of Nashville personal stylists led by Katie Rushton.
Founder & Stylist
Katie’s enthusiasm and passion for her work make even the most fashion-averse feel like they know exactly what to put on in the morning. With a warm smile and an easy approach, she meets each individual where they are in life, listening to their needs so that she can capture their personal style and help them feel great in their clothes.
A love of style started young for Katie. Other interests won out as she pursued a career in finance, but like most callings, her desire to work in fashion and styling eventually became too loud to ignore.
After graduating from fashion and merchandising school, Katie was hooked. Whether it was studying emerging trends or learning the ins and outs of fabrics and how sewing techniques support a great fit, Katie left school ready to help clients look and feel their best. Her first stop? The working women she could relate to all too well from her days in an office environment.
Since founding Effortless Style, she’s seen it all! Whether working with a musician wanting to create a standout look or those ready to move their career forward in big ways, Katie has built a team ready to serve a variety of clients and needs.
An active member in entrepreneurial and philanthropic groups throughout Nashville, Katie knows and lives the same kinds of life demands as her clients. When she’s not working, you can find her serving in community organizations, including BrainTrust, FemCity Nashville and Girl Scouts of Middle Tennessee, plus spending time with her family.
Nashville Stylist Since 2016
When you spend over a decade of your career planning events—from intimate cocktail dinners to board meetings, to 4,000-person conferences—you develop a discerning eye for how to pick the right outfit for the right occasion. When you pair that with having shadowed your mother, a longtime stylist at Marshall Field’s in the suburbs of Chicago and top it off with a lifelong love of classic style, you get Katey Preston.
Katey can distinguish the nuances of business attire vs. snappy casual vs. holiday cocktail, and yet somehow manage to keep your wardrobe full of core pieces that will withstand the test of time.
Katey is our go-to stylist for clients looking to feel good in their clothes, build a wardrobe of time-tested pieces, and create looks that will complement their bodies and lifestyles. As a busy mother of two, Katey understands the struggles of juggling it all. Dressing for a day that includes the office, a PTO meeting and the ballfields is not an easy task, but Katey helps you look effortless every step of the way. Throw in the joys of the changes women’s bodies go through after childbirth and approaching certain decades, Katey understands there’s a lot to consider when choosing the right clothes.
Whether she’s transitioning a stay-at-home parent into a full-time career professional or getting a client ready to make a splash at a big event, Katey creates looks that are low-fuss and classic, with a signature edge that will make it your own.
Watching women who haven’t had the time to take care of themselves transform into a pillar of confidence is Katey’s favorite part of working with clients. She has repeat clients she’s been working with for over 6 years which is a true testament to the trust and relationship she builds with the women she works with.
Nashville Stylist since 2022
With a background of 16 years in the luxury corporate fashion industry in NYC, Dana brings a unique blend of sophistication and creativity to her work. She believes that personal style is a direct reflection of one’s personality, and she loves to help her clients express themselves through their clothing choices.
Dana’s style is best described as edgy, creative, and chic. She values quality over quantity and believes in investing in a few key pieces that can be mixed and matched to create versatile outfits. Whether it’s a Girls Night Out in leather pants, a Date Night in her favorite Levi’s, a Shopping Day in athleisure, or a Business Meeting in an oversized blazer, Dana knows how to dress for the occasion.
As a mom and avid tennis player, Dana knows the importance of comfort and versatility. Her go-to items in her closet are her Levi’s, an oversized sweatshirt and combat boots. And her all-time favorite piece of clothing is her leather jacket. Dana’s favorite challenge when working with new clients is getting them out of their comfort zone and helping them try something new. She’s a great listener and always puts the needs of her clients first.
Dana’s unique perspective, as a stylist from the NYC area, sets her apart from the crowd. She doesn’t believe in rules when it comes to fashion and is always willing to push boundaries. Whether you’re looking to build a capsule wardrobe, switch up your personal style, or simply want someone to help you select the perfect outfit for an upcoming event or occasion, Dana is here to help. Book a session with her today and discover the magic of personal styling!
Dallas Stylist since 2016
Meet Heather, our passionate and skilled personal stylist known for her unique blend of chic, boho, and edgy elements in her personal style. After taking time off to be with her daughter Harper, Heather has returned to the Effortless Style team with renewed expertise and enthusiasm. With over 5 years of personal styling experience and an MBA in Entrepreneurship and Marketing, Heather brings a wealth of knowledge to her role as a personal stylist. Her ability to understand client’s needs and create personalized styles that resonate with their personalities is a testament to her dedication and attention to detail.
Heather’s go-to favorite piece is her beloved Large Dior Book Tote in Leopard print, a testament to her persistence and dedication in tracking down this sought-after gem. Whether it’s a flowy dress for a shopping day or an edgy black suit for a business meeting, Heather’s versatile style choices reflect her fashion versatility. For Heather, fashion is a form of self-expression and armor that empowers us to face the world confidently. She excels in understanding clients’ personalities and adapting her styling approach to their unique needs, making her a trusted personal stylist.
When not transforming wardrobes, Heather enjoys spending time with her daughter Harper and her Bichon Frise, Sasha. Her love for travel, reading, and learning Spanish adds depth to her dynamic personality.
If you’re in the Dallas, TX area and seeking a personal stylist dedicated to helping you express your style, Heather is here to help. With her experience and genuine commitment, Heather will elevate your wardrobe and boost your confidence in every outfit. Book an appointment with Heather today to embark on a stylish journey that celebrates your individuality.
Sara Elizabeth Bradford
Sara Elizabeth, better known as SEB, has a background in Mergers & Acquisitions in investment banking, as well as 5+ years of experience in social media management. SEB is also a long-time fan of Effortless Style, so she brings a unique and valuable perspective to her role as Community Manager.
As a former and current Effortless Style client, SEB has a deep understanding of what it’s like to be on the receiving end of the services provided by this amazing team of stylists. With her organizational skills and marketing expertise, she helps keep the Effortless Style team on task and promotes their exceptional work to the world.
SEB’s personal style is a blend classic, edgy, and feminine…. She loves to shop (probably too much!), so she finds inspiration in Effortless Style’s approach to creating a clean, intentional wardrobe.
When she’s not working, SEB is a loving wife and mother of four children. She enjoys cooking, traveling, volunteering for her kids’ schools, weightlifting, and taking walks with friends. Her favorite accessory is her Gucci handbag, purchased during an Effortless Style trip to Chicago and an everyday reminder of her love for this wonderful team of women!
Effortless Style for Everyday Women
Clients hire us for personal shopping for various reasons. Some just want a seasonal upgrade. Some need looks for an upcoming business event or trip… others need a complete overhaul of their wardrobe. Whatever your needs, we can help!